"Using Cactos’ innovative tech as a starting point, Hasan & partners looked to renew its old identity and make better use of graphic assets such as the hexagon shape, which references the energy cell storage unit design. The overall goal was to “make Cactos more well known in its sector” and clearly communicate its benefits to customers in a simpler way, says the studio’s design director Chris Bolton."
hasan & partners identity system work for Cactos is featured in Design Week, the leading online design magazine in the UK. Read the full article in Design Week here.
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