hasan & partners hosted an after-work event all about the topic that marketers are buzzing about: the new EU Directive on Green Claims that aims to cut down on greenwashing.
We heard educational talks from Netta Skön (Group Competence Lead, Fondia Oyj) about the legal point of view, and Riku Vassinen (CEO, hasan & partners) and Antti Isokangas (author, Viherpesuopas) about the themes of their upcoming book Viherpesutalous.
Following, a panel discussion unfolded with Kesti Johanna (SVP Marketing, Communications, and Sustainability, Metsä Tissue), Heidi Peltonen (vastuullisuusjohtaja, Outokumpu), Kaisa Vuori (VP, HR & ESG, ISKU), and Mikko Karell (CEO, MeEat Food Tech Oy), delving into industry perspectives.
– Let's focus on action, and while there's no need to panic, it's better to be ahead of the game than to wait for legislation to come into force, concluded Heidi Peltonen from Outokumpu, and we couldn’t agree more.
Heartfelt thanks to our exceptional speakers and participants!
