Ebike Center’s Uphills Won’t Stop Cycling campaign has been shortlisted in two categories at Effie Europe 2026: Best of Europe: Retail and Best of Europe: Crisis Response / Critical Pivot. It is the only Finnish campaign shortlisted this year, proving that Finnish strategic marketing excellence can compete with the best in Europe.
The double recognition highlights how strategic creativity and effective marketing can turn even the most challenging market conditions into opportunities for growth.
Finland’s electric bicycle market was facing an unprecedented crisis, with sales declining by as much as 70% from their peak. While much of the industry focused on cutting costs and surviving the downturn, Ebike Center chose a different approach: investing in marketing and aggressively pursuing market share.
The results were remarkable. Between April and August 2025, Ebike Center increased its sales by 76% year-on-year. The company also became Finland’s largest electric bicycle retailer. Read more about the case here.
Finnish Marketing Effectiveness Again Recognised on the European Stage
Effie Awards is one of the world’s most respected marketing effectiveness competitions, recognising campaigns that demonstrate how strategic thinking and creativity deliver measurable business results.
“It’s fantastic to see Finnish strategic marketing expertise recognised at the European level. What makes this particularly rewarding is that we’re talking about a Finnish growth company that genuinely believes in the power of marketing, even in difficult market conditions. Ebike Center demonstrates that marketing is not merely a consequence of growth, but a driver of it,” says Riku Vassinen, CEO of hasan & partners.
The campaign has previously won the only Gold Effie awarded at Effie Finland 2026, as well as the Most Effective Campaign award at Grand One.
The two Effie Europe shortlists continue a strong year of international recognition for hasan & partners, which was recently named Independent Agency of the Year 2026 at Golden Drum.
