The jury of the 2025 Effie Awards Finland consists of a total of 38 expert judges, including our senior creative Antti Kaarto.
Antti is a designer who turns conventions and perspectives upside down: boldly, playfully, and unexpectedly. He builds stories and concepts that capture emotions and stay in people’s minds.
He believes the best ideas are born where creativity and data collide.
That’s when something unexpected emerges, something that speaks to both business and the human heart.
