Our CEO Riku Vassinen will be one of the speakers in Estonian Marketing Association’s conference Making Sense. Conference willtake place this year on 13-14 November at the Estonian National Library (Tõnismägi 2) and will explore what the role of the marketer will be in the future. The two days will offer an inspiring space for joint discussions and shaping new ways of thinking.
Riku´s talk is called “Stop Innovating, Start creating”.
Our industry has always been obsessed with what’s next. Yesterday it was the metaverse and augmented reality. Today it’s AI. Tomorrow? Something new and equally buzzwordy. But in our constant chase for the next big thing, we’ve started losing the plot. We talk more about tools than ideas.
We celebrate technology, not creativity.
We optimize everything, except effectiveness.
To make ourselves truly relevant again, we need to go back to the future. Back to the basics of what makes advertising work. Back to great ideas. Back to great craft. Back to making people feel something. Less about how we make ads. More about making great ads.
In this talk, Riku explores what has changed, but more importantly, what hasn’t. And why a truly great ad matters now more than ever.
