Being a challenger might start out of necessity. But the best marketers know it’s much more than that. It´s all about winning:
Winning mindset.
Winning behavior.
Unifying all great challenger brands are these five simple rules:
1. TAKE STAND
Be clear on what you’re for and what you’re against.
2. PICK A FIGHT
Frame the competition. “Us vs. them” works.
3. SHOW SWAGGER
Punch above your weight. Carry the confidence and ambition of a leader.
4. BEND, DON`T BLEND
Break things. Rewrite the rules. Zig when others zag (and zag when theyzig).
5. SKIP BUREAUCRACY
Don’t ask permission. Just Do it.
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We have the privilege to work with great challenger brands such as Matkahuolto, who constantly prove that bravery pays off.
Whether bold advertising (as demonstrated in here) or award-winning product innovation.
