The best social media marketing?
Get people talking.
In an era obsessed with algorithms, targeting, and “engagement rates,” it’s easy to forget the one metric that has always mattered most:
FAME
Fame is the single biggest driver of effective advertising. It’s what makes people notice the brand. Feel something about it. And talk about it whether online or off.
Fame doesn’t care about channels.
A great idea on a Sunday front page can spark more conversation than a thousand paid posts.
Smart media planning isn’t just about reach; it’s about sending a signal.
A signal that says: this brand dares to play.
That’s what separates challengers from followers and why the bold still win.
We have the privilege to work with great challenger brands such as Matkahuolto, who constantly prove that bravery pays off. Whether bold advertising (as in here) or product innovation.
