Obolon

Beer from Ukraine

Campaign

Creative Planning

Storytelling

Because of the war, Ukraine has the sympathy of the world on its side – and Finland is no exception. If nationality alone made people vote in droves for Urkaine at the Eurovision Song Contest 2022, we believe they will also want to show their support by drinking beer. Therefore, the purpose of the ad was simply to communicate that Obolon is an Ukrainian beer, in a proud and delicious way. Slava Ukraini.

Starting point

Approach

Impact

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