We have received two shortlist nominations at the 2025 Effie Awards, recognising our work across two different categories and client contexts.
The campaign for The Shortcut has been shortlisted in the Media category, while the work for eBike Center has been shortlisted in Products & Services.
The two nominations represent very different challenges. "Immigration is National Interest" centered on attitude change for a polarized topic, while the "Uphills Won´t Stop Cycling" focused on driving demand on suddenly declining category.
Despite their differences, both cases are prime examples on effectiveness under uncertainty.
The Effie Awards are among the most respected benchmarks of marketing effectiveness globally, focusing not on creative output alone, but on demonstrable business impact. Being shortlisted requires clear evidence that creativity has delivered measurable results.
