Our CEO Riku Vassinen served as this week’s guest judge for Campaign Brief’s BestAdsOnTV, one of the advertising industry’s leading global showcases for creative work.
The guest stint follows a strong year for hasan & partners, with three of the agency’s campaigns already featured on BestAdsOnTV in 2026.
Riku reviewed and selected the week’s standout work across television, print, outdoor, interactive and radio.
“Reviewing other people’s best work is one of the most enjoyable ways to return to work: although it can also cause a serious case of advertising envy,” says Vassinen.
Among the selected work were campaigns for Hanes, DoorDash, Schulstad and Spies, Destination British Columbia and Hansa Pilsener.
The reviews celebrate advertising that puts the product and the idea first, ranging from good old-fashioned craft and simple benefit-driven storytelling to bold brand identity work, giant Trojan horses and unexpectedly effective beer advertising aimed at older audiences.
Read Riku’s full selections and reviews on BestAdsOnTV and Campaign Brief.
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