There is no better way to use creativity than to solve an impossible problem.
Meta and Microsoft’s EU-wide ban on “political and social issue advertising” has unintentionally silenced organisations trying to protect victims of violence. In Finland, Naisten Linja, a nonprofit supporting women and girls facing abuse, saw its core messages blocked overnight, including “Women have the right to live without violence” and even its own slogan, “For women. Against violence.”
With digital visibility cut off, we created a workaround: if words about women’s safety couldn’t be advertised, products could. We turned Naisten Linja’s banned messages into a line of T-shirts and hoodies, each contributing €20 directly to the organisation’s support services. The products are now promoted on the same platforms that rejected the messages themselves.
The campaign turns commerce into visibility, drawing national attention to a policy blind spot that affects nonprofits across Europe. By using advertising to challenge the limits of advertising, the work highlights a simple truth: when algorithms decide what counts as political, essential services risk disappearing from public view. Campaign already covered in Helsingin Sanomat, Talouselämä and Markkinointiuutiset.
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