EBike Center and hasan & partners have been awarded Gold at Effie Finland, one of only two Gold awards handed out this year.
In a category defined by declining demand and cautious consumers, EBike Center chose a different route. While the market slowed down, the company accelerated.
The campaign did not just stabilize performance, it transformed it. Bravery and belief in marketing, when others competed who cut budgets fastest, catapulted the brand from challenger position to the largest e-bike seller in the Nordics.
Winning one of only two Gold awards underscores what we believe at hasan & partners:
Effectiveness is not about conserving energy.
It is about knowing when to pedal harder.
Read more about the case here.
Photo above by Petri Mast.
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