AutoAgentti, a new AI-driven service revolutionizing how people find the right car, has launched across Finland with a nationwide integrated campaign.
Built around a distinctive shark character, Kai, the campaign dives deep into the beauty and peculiarities of the Finnish language, using double meanings, familiar expressions and plenty of fishy humour to make a new kind of automotive service instantly approachable.
The new visual identity brings the idea to life through a bold yet simple design language. The logo subtly incorporates a shark fin, accompanied with distinctive illustration, motion and animation style.
AI also plays a central role behind the scenes. Bespoke AI tools and workflows developed specifically for the campaign combine generative production with human direction, design and craft.
From the biggest national media to the smallest social executions,the launch brings one distinctive and diffentiated brand world across Finland: introducing a smarter, simpler way to find the right car.
