Upgrade makes better event experiences easier to access. The service brings premium and VIP experiences across Finland into one place: from private boxes and hospitality areas to VIP tickets and catering. It connects customers and companies with venues, event organizers and box owners, while taking care of the booking and arrangements.
We worked with Upgrade to define the brand positioning and create a new identity built around the same idea as the service itself: making things uncomplicated.
The result is a bold, instantly recognizable identity designed to work effortlessly across different events, venues and experiences and scale as Upgrade.fi grows.
The new brand is now live.Go give yourself an upgrade.
