hasan & partners has received 10 shortlists at this year’s Golden Drum Festival of Creativity. a new record for the agency.
The shortlists recognise our work for Naisten Linja and BSAG.
Naisten Linja’s Banned Collection turned an advertising ban into the campaign itself. When Meta and Microsoft classified the organisation’s messaging around violence against women as political content, the banned messages were turned into products and promoted through the platforms’ own shopping infrastructure. One of the most shortlisted campaigns this year with 9 shortlists.
BSAG’s The New National Colors turned Finland’s most recognisable national symbol into a warning about the state of the Baltic Sea. Inspired by the origins of Finland’s blue and white colours, the campaign replaced them with murky green and grey – reflecting a sea suffering from eutrophication and disappearing winter ice. The provocative new flag was raised in Helsinki and became the centrepiece of a campaign driving awareness and donations for Baltic Sea restoration.
Golden Drum is one of Europe’s longest-running international festivals of creativity, and its results count beyond the festival itself. Golden Drum is recognised by both the WARC Creative Rankings and The Drum World Creative Rankings, with awarded work contributing to global rankings of the world’s leading creative agencies and campaigns.
