The Train Factory brings together food, art, sports,and life in motion under one roof in Helsinki. Not as a curated checklist of trends, but as a living, breathing environment where different parts of the city naturally collide. It’s a place designed for movement: physical, cultural, and social.
More Than Just Another “Space”
The category it enters is crowded. Flexible workspaces, lifestyle hubs, mixed-use concepts: all promising everything, often resulting in very little.
The Train Factory takes a different approach.
Instead of starting from a blank slide filled with buzzwords, it starts from what already exists: a place with real history, real purpose, and real character. The ambition was not to fabricate meaning, but to reveal and refine it.
Identity Built, Not Invented
In contrast to the often meaningless and generic visual language of office space brands, the identity for Train Factory is grounded in something tangible.
It draws directly from the area’s profound and distinctive typographic history, specifically, the systematic markings used onthe thousands of train cars that were built there over the years.
These markings were never meant to be “design.” They were functional, precise and industrial. Which is exactly why they matter.
By translating this system into a contemporary identity, the result is something that feels inherently authentic. Not decorative, but structural. Not nostalgic, but relevant.
A brand that doesn’t imitate the industrial past, it continues it.
A System That Moves
The identity is designed to work across a wide and evolving ecosystem: from cultural events to restaurants, from sports facilities to commercial spaces.
It needed to be flexible without losing its backbone, recognizable without becoming repetitive and distinctive without becoming forced.
In other words, a system that moves, just like the place itself.
Now Open
Train Factory is no longer just an idea or a construction site.
The website is now live, offering a look into what’s already in motion and what´s next.
