Our work for The Train Factory has been featured in Brand New, one of the world’s best-known platforms for reviewing brand identity and redesign work.
The Train Factory is a former industrial landmark in Helsinki’s Vallila district, once home to much of Finland’s locomotive manufacturing. Today, the site is being transformed into a new destination for food, sports and culture.
Our task was to create a brand identity that respects that industrial history without turning it into nostalgia.
Brand New editor Armin Vit described the work as:
“A bold and energetic identity that marries the blue-collar past of its building with the white-collar modern-day offerings and amenities of the destination.”
He also made an observation about Finnish design that we are not going to argue with:
“…you have to remember these are the Finnish we are talking about and they can design as if their saunas depended on it.”
Read the full Brand New review and explore the complete Train Factory case study.
