Kulta Katriina
For those who deserve gold
Kulta Katriina, one of Finland’s most iconic coffee brands since 1937, underwent a bold brand and packaging refresh to rekindle Finns’ love for high-quality coffee. Rooted in the idea that coffee is an act of care, the campaign’s core message “For those who deserve gold” elevated the brand’s relevance and reinforced its place at the heart of Finnish coffee culture.
Starting point
Kulta Katriina is one of Finland’s most iconic coffee brands, a beloved part of Finnish coffee culture since 1937. Through a bold brand and packaging refresh, our goal was to reignite Finns’ love for high-quality coffee and remind us of what the brand name means.
Approach
Finnish coffee culture is unique. Coffee is often a rewarding moment of pleasure. And when someone else makes that cup for you, even the simplest occasion can become meaningful.
Whether it’s a first meeting or a lifelong journey together, coffee can express care and appreciation. The brand name carries “Kulta” meaning “gold” which symbolizes both the name and the quality it represents. That’s why our core message, “For those who deserve gold,” captures the essence: when you want to give others the very best, you choose Kulta Katriina.
Impact
The campaign elevated the brand to a new level of popularity and strengthened Kulta Katriina’s position at the heart of Finnish coffee culture.
Awards
Collaborators
Awards
