Modern, honest, simple, playful, eye-catching – some of the words that gave Matkahuolto's refreshed identity its direction.
We used colours that were already in their core, modernised them, and assigned their usage in a clear way to represent both business units – parcels & travels. The logo saw a refresh that honours Matkahuolto’s 90-year-strong history, but made the usage simpler and more effective, let alone beautiful.
Renewed typography tied everything together, supporting the shapes and form of the overall visual identity. Brand photography works as the icing on the cake, bringing the whole entity to life through fresh, relatable moments.
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