Every year, thousands of international talents immigrate to Finland to build a new life. Arrival is only the beginning.
Saapujat, the new campaign podcast series by Maanpuolustaja Collective and produced by Krash, explores labour-based immigration in Finland from dual perspectives. Each episode features a candid look at a talent’s personal integration journey, followed by a deep dive into relevant systemic themes—from entrepreneurship to the future of Finnish welfare society.
Conversations around immigration in Finland have normally happened in Finnish, and only between Finns. That’s exactly what we are here to change. By bringing international talents to the same table as the experts, we make sure that the people building their lives here have a role in shaping the dialogue.
All 6 episodes of Saapujat are now available on YouTube, Spotify, and Apple Podcasts. The outdoor is currently running in 16 biggest cities in Finland.
https://maanpuolustaja.fi/en/saapujat
