Sambla Group is a leading Nordic fintech company helping consumers compare and consolidate loans. In Finland, the group operates under the Rahalaitos brand, which needed a makeover to support its new positioning and offering and to stand out in a category where brands tend to look, sound and feel remarkably similar.
We found our starting point in something everyone can relate to:
the unexpected twists and turns of life.
Life, like all good stories, rarely follows a straight or predictable path. Just when you think you’ve figured it out, something changes. You fall in love. You get a dog. You have kids. You move. You separate. You start again.
And sometimes those changes come with financial decisions.
To become a trusted partner in those moments, Rahalaitos needed to show that it understands why people might need a loan in the first place and then help them find the best possible option for their situation.
The idea comes to life as a fully integrated campaign spanning film, outdoor, digital, radio and other touchpoints. Rather than simply adapting one film across different formats, the twists and turns of life provide a platform that can take different forms depending on the medium.
At the heart of the campaign is a film following one life story from a bachelor pad to romance, marriage, dogs, kids and everything that comes with them. But because real life doesn’t always follow the expected script, the film has two alternative endings. In one, the relationship continues. In the other, it ends — but life continues.
Because there is no single correct version of a good life.
There are twists, turns and new beginnings. And sometimes, a financial decision somewhere along the way.
