Auto Agentti
Revolutionising how Finland finds the right car
AutoAgentti is an AI-driven service designed to eliminate friction, guesswork and intimidation from buying, selling and trading cars. A smarter alternative to traditional online marketplaces, it uses intelligent, expert-level automation to help people find the right deal simply by describing what they need.
We designed the new visual identity, creative concept and nationwide integrated campaign for the brand, with a bespoke AI-powered production approach to bring it all to life.
Starting point
Traditional car marketplaces assume buyers have the skill and desire to analyse complex specifications, understand automotive jargon and spend hours comparing alternatives. Most people simply don’t want to become mechanical experts just to buy a car.
Navigating the market can feel like swimming in deep waters filled with sharks, seasoned traders, hidden catches and overwhelming jargon. Most consumers aren’t built for that environment. And with AutoAgentti, they no longer need to be.
Approach
We built a distinctive identity around an approachable shark character and a design language that combines no-nonsense simplicity with warmth and self-effacing humour. The logo subtly incorporates a shark fin, while the motion design and animation reflect the effortless, frictionless nature of the service.
But the shark was only the beginning.
The creative platform dives deep into the peculiar beauty of the Finnish language: double meanings, idioms, fishy puns and expressions that can change meaning with a single letter. This distinctly Finnish humour gave us a rich creative platform that stretches from the smallest social execution to a fully integrated nationwide launch across outdoor, print, digital, social and film.
AI isn’t only fundamental to the product. It also changed how we produced the work. We utilised bespoke AI tools and workflows created specifically for the campaign, combining the possibilities of generative production with human direction, design and craft.
Impact
AutoAgentti turns the stressful chore of finding the right car into an empowering experience. By pairing memorable character storytelling with a distinct visual identity, the concept builds instant trust with non-expert drivers and establishes AutoAgentti as the definitive AI assistant in the automotive space.
As Teemu Mäkitalo, CEO of AutoAgentti, says:
“Even though we’re a technology company, marketing plays a crucial role in our business. We actually invest more in marketing than everything else combined, so choosing the right agency was a strategic decision. Yet, it was one of the easiest and fastest decisions I’ve made. I practically made up my mind during our first phone call.”
Awards
Collaborators
Awards
Generative scale with human craft
AI didn’t just power the product, it rebuilt how we produced and launched the new brand. By pairing a custom generative workflow with an intentionally cheerful visual identity, character design and tone of voice, we created a multi-channel launch at speed without losing the approachable charm and craft at the heart of the brand.
“What makes working with hasan & partners special, is how they combine human creativity with a willingness to explore new technological possibilities. After months of creating, experimenting, learning and laughing together, I couldn’t be happier with our choice.”
