K-Plussa

Bringing life to the Plussa Balls

Art Direction

Brand Communication

Visual Identity

K-Plussa’s core identity elements have always been Ball/Circle/Dots like forms. They play a central role within the identity to communicate the ‘points’ that you may receive when gaining access to the benefits of the loyalty program. The solution is rooted in ‘bring life back to the Plussa balls’. The visuality takes the K-Plussa visuality into a completely new direction, yet has traces of the past well known elements.

Starting point

Approach

Impact

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