Alu

Creating form for function

Brand Strategy

Visual Identity

Our relationship with ALU stemmed from creating a renewed brand strategy and visual identity along with the brand’s digital presence. The ALU identity was to visually reflect the brand's core attributes of simplicity and functionality. The new logo has characteristics similar to their telescopic, adjustable products allowing for a dynamic mark that represents the flexibility and adaptability needed in the ever-changing retail business.

Starting point

Approach

Impact

Awards

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