Väre

Energizing energy

Brand Strategy

Visual Identity

Four Finnish energy companies united to become Väre – a new nationwide energy service company with a proactive challenger attitude. An ambitious strategic business and brand direction was formed to challenge the energy market. The straightforward and playful identity was built to support the company's approachable and energetic spirit. A new name and visual identity were created to convey the bold and modern future vision of Väre.

Starting point

Approach

Impact

Awards

Collaborators

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