City of Helsinki

New Museum of Architecture and Design

User Experience Design

User Interface Design

Visual Identity

We were tasked with crafting a new visual identity and website for a new museum development project. Working closely with The City of Helsinki, Design Museum, and The Museum of Finnish Architecture, the goal was to construct a visual language that is minimal, yet carries shared elements that link to design and architecture.

The typeface Zyablik, a modular display font with a strong personality became the building block to the identity and further extracted inspiration from the harbour seaside where the museum is planned to the constructed.

Starting point





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"Collaboration with the team felt very organic right from the start. I felt like we were speaking the same language from day one."

Kaarina Gould, Project Director

Related work

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