Aakkoset

Rejuvenating a classic

Brand Communication

Brand Strategy

Packaging

Visual Identity

The goal was to turn the beloved brand into an aesthetic expressive identity. Building on its heritage, we created a new, more impactful treatment of the diamond pattern for it to become a more defining and memorable element. Re-imagining the classic with a sense of positivity and simplicity, we gave new life to the use of letters and the alphabet.

Starting point

Approach

Impact

Awards

Collaborators

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