Fashion Finland
Updating a legacy
Muotikaupan Liitto is the Finnish fashion community with an established reputation, but has remained inactive and outdated with a shifting target audience. Objective of the brand refresh was to reposition and raise awareness of the visual identity. A new brand purpose, visual identity and name were created with a strong link to the Finnish heritage and identity through typography, inspired by Helsinki architecture during 1917.
Starting point
Approach
Impact
Awards
Collaborators
Show more
Awards
![](https://cdn.prod.website-files.com/64e5ebfea294f24fa4f8d6cf/654dedf3ead1a656ef33ae8d_FAFI_1.png)
![](https://cdn.prod.website-files.com/64e5ebfea294f24fa4f8d6cf/654deeb2ee71fb1c316ec899_Frame%202351.jpg)
![](https://cdn.prod.website-files.com/64e5ebfea294f24fa4f8d6cf/654def038a9ba72b1a3d1460_FAFI_POSTER5-(1).jpg)
![](https://cdn.prod.website-files.com/64e5ebfea294f24fa4f8d6cf/654df06b516e3bd1871e4d48_ezgif.com-optimize.gif)
![](https://cdn.prod.website-files.com/64e5ebfea294f24fa4f8d6cf/654df102ca02e3904b224c61_FAFI_GRAPGICS_FINAL.gif)
![](https://cdn.prod.website-files.com/64e5ebfea294f24fa4f8d6cf/654df1327a85bb848548f237_FAFI_10-08.jpg)
No items found.
![](https://cdn.prod.website-files.com/64e5ebfea294f24fa4f8d6cf/654df16584618ee40dde77ea_FAFI_12.png)
No items found.
![](https://cdn.prod.website-files.com/64e5ebfea294f24fa4f8d6cf/654df1b370a762457244fbaa_FAFI_POSTERS_GRAPHICS_2.jpg)
![](https://cdn.prod.website-files.com/64e5ebfea294f24fa4f8d6cf/654df1e06d9fa00714f910bf_FAFI_business_card.jpg)
![](https://cdn.prod.website-files.com/64e5ebfea294f24fa4f8d6cf/654df20b726d2251fb72fa66_FAFI_FLAG.jpg)
![](https://cdn.prod.website-files.com/64ddd41212def5051b673f65/65c34c9d82aabab323ceddc6_mg_illustration_primefbb_package.jpg)
![](https://cdn.prod.website-files.com/64ddd41212def5051b673f65/6656f21bbf24560b8c41290e_sustera_geolo-ground.webp)