Fashion Finland

Updating a legacy

Brand Strategy

Visual Identity

Muotikaupan Liitto is the Finnish fashion community with an established reputation, but has remained inactive and outdated with a shifting target audience. Objective of the brand refresh was to reposition and raise awareness of the visual identity. A new brand purpose, visual identity and name were created with a strong link to the Finnish heritage and identity through typography, inspired by Helsinki architecture during 1917.

Starting point

Approach

Impact

Awards

Collaborators

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